Investec Click & Invest

Launching a new online investment tool

Print Design / Web Design

My Role: Digital & Print designer

Projects details

Challenge

Click & Invest is a new digital investment platform from Investec. They required development of their identity, a new website and supporting marketing communications to make the launch a success across London and the UK.

Solution

The scale of this project was vast with content covering most digital and print channels. I designed thirty unique emails for a CRM programme following the development of the main website alongside the lead designer at MBA. From web icons to press adverts, I produced it all at one stage or another, to help promote the new platform.

Results

The launch was successful, generating a buzz around the platform and increasing recognition of the brand. Investments continue to grow as a result.

Online and targeted adverts to drive traffic

A variety of online collateral, including homepage takeovers, animated banners and emails, were created to help Investec target prospective customers.

Press adverts to target the commuter

We created content in some of the UKs leading newspapers including the Telegraph, Daily Mail and the Economist.

Online asset creation and interactive elements

The UX was developed to answer customer questions and to help them navigate the site comfortably. Interactive elements were used to help the user understand their investment, such as the investment slider.

Recognisable and direct

To establish a relationship and trust with the customer Investec used all channels at their disposal. Including animated digital displays at the UKs largest train stations and interactive takeovers.

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