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Warm Penguins

Bobble hats branding to brighten your day.

Logo

Brand

Web

Hats

Task

Warm Penguins is a personal project. The dream is to supply high quality Merino wool bobble hats under a strong brand.

Result

The Warm Penguins identity is finely tuned and aimed to be easily recognisable but not overbearing when placed onto our product. The marketing emails compliment the brand and the colours focus on the brands origin being from the UK.

Upon launch many hats were sold to positive reviews. Keep an eye out for us next winter...

The Marketing Society
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Merino wool bobble hats

Designed with quality and comfort in mind, these hats needed a brand to suit...

Warm Penguins logo
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The Warm Penguins logo

Representing quality and warmth, the Warm Penguins logo was created. The symbol was created to be easily identifiable and used on the bobble hats as a logomark.

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Marketing emails

A wider brand was created to compliment the logo and bring consistency to the Warm Penguins marketing emails whilst retaining the brand qualities.

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Product photography

Headshots of all products were taken and retouched into a set for use on the website and wider branding.

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Where the penguins live... online

Created on Shopify, the Warm Penguins website provided information about the product and allowed customers to sign up to the newsletter. The site was responsive and advertised the launch date for the first batch of hats.

“You’re at 10 with your style game. Where can you go from there? You put it to 11...”

...Exactly. One louder.

Next up:

SleepHub