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Project
Revamping the website for a blinds, shutters and curtains company.
Thomas Sanderson had a dated website and a brand that was being refreshed.
Using the new brand, they wanted the site to reflect their status as leaders in their field and increase user conversion.
The website user journey was improved and call-to-actions became more prominent with the user's needs in mind.
The whole site had a face lift becoming modernised and responsive for use on mobile devices. The information was designed to be clearer and more interactive, using bespoke modules and a completely new UI. Product imagery was made to be more visible and the navigation was restructured to clearly show their services.
This project entailed a visual design overhaul with improved UI strategically placed throughout the site. The aim being to increase customer conversion and trust. Examples included adding product reviews, more visible product photography, signup forms and clearer call-to-actions.
Created to enhance the user journey with interactive elements and customisable products. This included a colour picker, new menu and photo gallery.
The site was improved to work across all devices as the previous site was not responsive. A mega nav was created to house the complex structure of the site and allowed for improved navigation.
Over 40 unique vector icons were created for the client to help explain complicated information relating to equipment care and usage.
Next up:
The marketing society
